Frame Product Management VM
Ficha do produto Visao Proposta de valor Requisitos - versoes Implementacao - detalhes Canal de vendas - forma de mone tizacao Estrategia de ida ao mercado, inico das operaco
Product Vision
Product vision ¼ Conceptual description of what the future product will be at the end of the strategic timeframe, i.e. high-level descriptions of a product concept and a corresponding business model. The product vision is the “guiding star” for the strategy. It outlines in a condensed form: • Conceptual image of what the future product will be, • The customer value proposition that says why the product is needed and cannot be replaced by an alternative, and • The business value for the vendor, i.e. why it will be successful.
Product Charter Template / Gartner
Product Overview - Product Name
Problem Statement:
[The core problem to be solved within the context of the organization’s strategy and objectives]
Objectives and Scope:
[A solution to the identified problem and its boundaries (what the product will and will not deliver)]
1.[Objective 1]
2.[Objective 2]
Key Deliverables
*[*The tangible or intangible goods or services produced as a result of the X]
1.[Key Deliverable 1 includes:] [Key Deliverable Output 1 and Output 2]
2.[Key Deliverable 2 includes:] [Key Deliverable Output 1 and Output 2**]
Product Outcomes
Customer Satisfaction:
•[Expected cost savings]
•[Because of this activity]
Revenue Generation:
•*[*Expected revenue increase]
•[Because of this activity]
Capability Improvement:
•*[*Expected capability improvements]
•[Because of this activity]
Product Delivery:
•*[*Expected delivery improvements]
•[Because of this activity]