Quartz 4

2024-06 Digital Product Management Summit @ Sweden

30 min read

Digital Product Management Week

Place: Lindholmen Science Park (More information about the place in the outline)

Key Insights gained during the event:

  • Transformation- Spotify had to convince move to streaming
  • Caso de gestao de mudanca - carro elétrico.. even that
  • Platform thinking → Maybe TESLA is one of the best cases of platform team?
  • Hara: People can beat any system

Lessons Learned

  • Marketing, seek people to invite then for your session
  • It was GREAT to be really focused on the event
  • AirBnb → A must…

Key Triggered Opportunities

  • PhD in LTU or Chalmers?

  • Peeka → Lab in São Paulo also? Run your demos in my machine to playround ? ISPMA Lab? Manage Literature Review prototype, create product vision, AI powered? Keep track of the searches you did to find information, etc etc.

  • Hara → Book translation

  • Bogdan → Share your pitch deck?

  • Brito → Software business → Where you put in? Business School or Eng School

  • Romenia project… ask more about her project … Product people Parental leave…Partial CPO

  • ISPMA

    • Summit in Brazil?

      • FGV and ESPM

      • Reputation

      • How it fits with your Future plans?

      • 2 days summit

      • third day - Choose which track:

        ​ Academic Track → Research Exposition if not enough approved papers come in

        ​ Startup Track

      • Roadmap

        • Set → Announce
        • Fev → SPM Course → Get people understand the foundation
        • Apr → SPM Summit → Not learn, rather get

    • Effectiveness Score

      • JAM → … TED talk …

    • ISPMA Digital Platform

      • Number 1 Reference for Product Managers

      • Approximate Research to Practitioners

      • Toolbox for Product Managers

        • Effectiveness, not .. AI
        • Google search → product management AI

      • Learning

      • Ecosystems/Marketplace

        • Form chapters
        • Find certified people
        • Find school/courses

      • Limitation → Volunteer Work

      • Sponsorship Vendors → Product Management Tools

Tasks

  • Andreas Helferich - ahelferich@gmail.com → Gravação

  • Email Brito / FGV

  • Add all speakers in Linkedin, some with a special message

    • Volvo Group - Jonn Lantz Apresentação, dica paces of change in the 3 layers… (if he cannot share, get the transmission, or ask transmission first)
    • Pekka → material… lab in brazil (Becker)
    • AIA incidents→ Cara do Paquistão

  • Jan and Helena Pitch

    • Model and Framework easy of internalize
    • Less putting frameworks… Learning to learn.

  • Ask Materials about Summer School on Digital Product Management and offer pitch

  • Ask Materials for other presentations

  • Pekka recommendations, catalog → Suno, Book Springer, Jakka lab in brazil (Becker)

  • AIA incidents→ Cara do Paquistão

  • Document in “Writting.. Titles”Jan → Why using title “the end of “… 3x lossing vs earning.. End pushes fear the attention

  • Added all the people - LinkedIn message

  • ProAgile AB → Pedir material

  • Document Lessons Learned

  • Adicionar todo mundo no linkedin

  • Rudolf Ramler → Design Science, tools available for sale/open source?

  • Nan Yang → nan.yang@lut.fi → InfluenceHub → Test in Brazil?

  • Helena Holmström Olsson helena.holmstrom.olsson@mau.se → contribuição para o paper dela

  • Add a remider to Decide to go → THE 15TH INTERNATIONAL CONFERENCE ON SOFTWARE BUSINESS (ICSOB 2024) - NOVEMBER 18-20, 2024 UTRECHT, THE NETHERLANDS - https://icsob2024.github.io/

  • Piter → Stanford

​ When paper is published:

  • Manuel Pals → Share..
  • Utrech people
  • Gondin, e pergunta sobre o doutorado

Key Contacts

Summit organizers → Jam, Helena, Xiao, Sami…

Chalmers - Gotherborg University of Technology

ISPMA

  • Hara, CEO of software company, VP Infosys
  • Gerard

LUT - Finland Universite

PhD Candidates/Summer School, and Startup Pitchers

  • Bogdan → PhD Candidate, LUT, PM of poison detection, embedded software
  • Nan Yang → nan.yang@lut.fi - Workshop 6G, e InfluenceHub
  • Frédéric Pattyn, EMBA - Big Guy .. brazilian girfriend.. offered to review paper
  • Paul van Vulpen Utrecht University (Zoidudo meio antipático)

Participants

​ Menina Pipefy- Beatriz

Ultimos caras que conversei no final:

  • Dario detoni - Acho que é da Ericsson… engenharia
  • Stanislau (o cara da Ucrania, a gente se adicionol) - Trabalha com desenvolvimento de software..

Organizers of the International Conference

​ ✅Dimitri Petrik ​ ✅Andeas Helferich - ahelferich@gmail.com ​ ✅Andrey Saltan

Speakers

  • Cara cabelo preso, gordao, agile expert

Participants of the International Conference

Organizers of Summer School on Digital Product Management

Krzysztof Wnuk

https://www.bth.se/staff/krzysztof-wnuk-krw https://www.bth.se/eng/staff/krzysztof-wnuk-krw/

My paper reflections because of the conference

IT Organizations / Corporate IT, some of then understand in a company there’s both IT and Corporate IT (exemplo, VOLVO, IT seria porque tem software embarcado)

HARA: Value determined by market Value determined by executive

Sunday, 9 June 2024 (SkyView Dinner)

Hara, Gerard, Andrey, Bogdan, Hans-Berdt

Monday, 10 June 2024 (PHd. Defense and Summer School, Welcome reception)

PhD Defense

  • Interpretative case study

  • AI Fault Tolerance

  • Wang

    • Maturity Model → Rejection
    • CMMi, not good experience, does not ensure good result

  • Conflict, evolved bias, dealing that you wanted positive outcome out of this

  • Data pipeline → Comparison to Oil.. built to last for years

  • Como obteve, guardou os dados

  • 5 anos de pesquisa, ainda está relevante

  • Own definition of DataOps → O q eu mudaria?

See more in Summer School on Digital Product Management

Welcome Reception at Radisson Blu Riverside

Talked to Knuw.. and other person… forgot the name.

SPM Summit Europe 2024

Tuesday, 11 June 2024

Conference Dinner at Bombay Restaurant & Bar

We have reserved the restaurant from 17:00 to 18:45.

“Product and Productivity: A King-Scale Saga” by Luka Crnkovic-Friis (King)

  • Tuesday, June 11, 2024
  • 8:15 AM 9:10 AM
“Product and Productivity: A King-Scale Saga” by Luka Crnkovic-Friis (King)

Abstract

This talk explores the integration of advanced digital product management techniques at King, the creator of Candy Crush Saga. King games has over 200 million monthly active users, which provides unique opportunities and challenges. The discussion will focus on how King employs AI and ML not just to sustain player engagement but to enhance our game development processes. The talk will highlight the application of AI for operational improvements and an enhanced gaming experience. Additionally, it will detail the impact of AI on the broader aspects of product management at King, showing how AI powered methods can both streamline the processes as well as help innovation and boost creativity.

Biography

Luka Crnkovic-Friis is the Head of AI and ML at King responsible for leading and building the King AI and machine learning function ensuring the technology is integrated with King’s ambitious vision for the future of mobile games. Luka has almost 20 years of experience with neural networks and their industrial applications and is a frequent speaker at prestigious AI and ML conferences such as Nordic Data Science & Machine Learning Summit and SHIFT Business Festival. In 2023 Luka was recognised as one of the top 100 leaders in AI in the Nordics . Luka has been pivotal in King’s acceleration in AI and building an AI center of excellence with his team, making sure to educate and up-skill the whole Kingdom in usage of AI. Prior to joining King, Luka served as the CEO and founder of Peltarion, a leading company specialized in Deep Machine learning - which was acquired by King in 2022. Luka holds a Master’s and Bachelor of Science in Electrical Engineering from the KTH Royal Institute of Technology in Stockholm.

“Responsible AI Principles in Product Management Practices” by Mudassir Akber Khan (Erasmus Scholar at DCLead)

“Responsible AI Principles in Product Management Practices” by Mudassir Akber Khan (Erasmus Scholar at DCLead)
  • Tuesday, June 11, 2024
  • 9:00 AM 9:30 AM

Abstract

Artificial Intelligence (AI) is revolutionizing product management practices, but with this power comes responsibility. As AI becomes increasingly integrated into products, it’s crucial for product managers to uphold responsible AI principles to ensure development of ethical and sustainable products. This presentation aims to explore the responsible AI principles and provide insights on how organizations can effectively implement these principles.

Biography

*Mudassir Akber Khan (MAK)* is an Erasmus Scholar by the European Commission at Aalborg University, Copenhagen focusing on exploring responsible AI principles in product management practices

“Without Adoption, It’s Not A Product” by Henrik Göthberg (DAIRDUX)

“Without Adoption, It's Not A Product” by Henrik Göthberg (DAIRDUX)
  • Tuesday, June 11, 2024
  • 9:30 AM 10:00 AM

Abstract

Peter Drucker said that “the greatest danger in times of turbulence is not the turbulence; it’s to act with yesterday’s logic”. The volume, velocity, and variety of Data & AI use cases is accelerating. Product development must be adoption-centered to deal with a world that is increasingly volatile, uncertain, complex, and ambiguous (VUCA). This keynote spotlights ways of thinking and working that we believe are more in tune with this new normal.

Biography

*Henrik Göthberg*, with over 20 years of experience in data, AI, and business strategy, has led core business functions with advanced data and technology teams at Vattenfall and Scania, bridging the Biz-Analytics-Data-IT gap to drive innovation. He also has over a decade of consulting experience across various industries and founded Dairdux in 2019, a key player in the Data/AI Readiness Consortium. As a dedicated community builder, Henrik chairs the Data Innovation Summit and hosts the “AI Afterwork” podcast, promoting knowledge sharing in the data and AI community.

“Product Manager vs Product Owner – Why Do Companies Still Struggle 23 Years After the Agile Manifesto?” by Hans-Bernd Kittlaus (InnoTivum)

“Product Manager vs Product Owner – Why Do Companies Still Struggle 23 Years After the Agile Manifesto?” by Hans-Bernd Kittlaus (InnoTivum)
  • Tuesday, June 11, 2024
  • 10:30 AM 11:00 AM

Abstract

The term “product owner” was introduced with Scrum in the mid-1990’s when the product manager role had already been established in larger companies of the software industry. When a software organization tries to implement Scrum or a similar agile approach, the understanding and cooperation of “product manager” and “product owner” is usually a big problem that can have a very negative impact on productivity. In this presentation, we look at most recent survey results, analyze where the problem comes from, why it is so difficult to solve, and how solutions can look like in different scenarios.

Biography

*Hans-Bernd Kittlaus* is the chairman of ISPMA e.V. He is also the owner and managing director of InnoTivum Consulting which he founded in 2001. Before, he was Director of SIZ GmbH (Computing Center of the German Savings Banks Organization, Germany) and Head of Software Product Management and Development units of IBM. His main focus area is software product management. Hans-Bernd has been working as a trainer, coach and consultant for both product units and corporate IT organizations in a number of industries. He has trained hundreds of product managers in about 100 SPM training courses including all ISPMA training modules. He is a frequent presenter at conferences and has published numerous books and articles, his latest being “Software Product Management: The ISPMA-Compliant Study Guide and Handbook, 2nd Edition” (Springer 2022), and “Software Product Management for Startups: The ISPMA-Compliant Study Guide and Handbook” (with Haragopal Mangipudi, InnoTivum/guNaka 2023). He is Diplom-Informatiker (corresponds to M.S. in Computer Science) and certified as Certified Scrum Product Owner (CSPO), and PRINCE2 Practitioner. He is a faculty member of Hari Shankar Singhania School of Business (HSB), Jaipur, Rajasthan, India, where the first 2-year full-time MBA program with specialization in digital product management is started in 2024.

“The relation between product managers and other roles in the organization” by Andreea Craciun (Dualoop & Etex Group)

“The relation between product managers and other roles in the organization” by Andreea Craciun (Dualoop & Etex Group)
  • Tuesday, June 11, 2024
  • 11:00 AM 11:30 AM

Abstract

Product F.R.I.E.N.D.S is an innovative initiative aimed at broadening the community of practice beyond the traditional product management sphere. F.R.I.E.N.D.S stands for Finance (driving business value), Research (leveraging behavioral science), Investors (guiding product ideas), Engineering (complementing product development), Network (collaborating on growth strategies), Data (validating success), and Sales & Support (focusing on customer-centric approaches). By fostering meaningful debates and encouraging diversity of thought, this initiative seeks to strengthen partnerships between product professionals and their allies, thereby supporting organizations in their pursuit of a product-led growth strategy. The initiative begins with a series of interviews published as blog posts and audio recordings, with plans to feature these conversations live during monthly Product Apéro events. This approach not only serves as an investment in the development of well-rounded future product managers but also highlights the essential collaboration among key stakeholders. The presentation will discuss the significance of Product F.R.I.E.N.D.S in fostering such collaborations, share practical insights on effective stakeholder collaboration, and present research findings from interviews with product managers and stakeholders, aiming to transform the approach to product development and drive sustainable growth.

Biography

Andreea Craciun has been groomed by Amazon to work from the customer backwards and has navigated the product management role in various settings since 2015, gaining expertise in delivering product-led growth strategies. Serving as the human API to connect business and technology, Andreea partners with organizations to facilitate strategic alignment and effectively communicate product benefits. Recently, Andreea joined Dualoop, a product management consulting company that has grown to over 20 people in two years. It is a privilege for Andreea to be part of such an uplifting community that lives and breathes the practice of product management.

WORKSHOP: “6G Ecosystem Creation: Shaping Our Preferable Future” with Nan Yang (LUT University)

WORKSHOP: “6G Ecosystem Creation: Shaping Our Preferable Future” with Nan Yang (LUT University)

“The case for open strategy” by Morten Elvang (openstrategy.works)

“The case for open strategy” by Morten Elvang (openstrategy.works)
  • Tuesday, June 11, 2024
  • 1:30 PM 2:00 PM

Abstract

Significant shifts are occurring in strategy and its execution. Traditionally, the strategy process is top-driven, measured in annual budget or planning cycles, and employs a cascading approach to engage the organization. For decades, organizations and leaders have struggled to make this approach work. Increasing complexity and uncertainty demand more frequent adjustments, further challenging the traditional strategy approach. Rather than trying to fix the inherent issues of the cascading approach, it is time to revisit fundamental assumptions about the role of strategy.

Open strategy emphasizes inclusion, transparency, and adaptability. For product and value-centric organizations, collaborative lean portfolio management offers a practical way to implement open strategy without extensive organizational redesign or lengthy transformation processes. It requires a new stance and determination to operate from a fresh set of principles. This presentation will explore the why, what, and how of open strategy, providing insights and actionable steps to help you get started with both the thinking and the execution.

Biography

*Morten Elvang* received his MSc and PhD in Computer Science from the Technical University of Denmark. Morten believes that everyone deserves the freedom to perform and opportunity to contribute. He has helped product and service development teams of all sizes to gain better results with less hassle.

“Product Operating Model — Operational Model for Enabling Disruptive Innovations” by Semen Arslan (Metro Digital)

“Product Operating Model — Operational Model for Enabling Disruptive Innovations” by Semen Arslan (Metro Digital)
  • Tuesday, June 11, 2024
  • 2:00 PM 2:30 PM

Abstract

This presentation shifts the focus from technical skills to organizational capital, exploring product leadership in depth. It covers strategic management, implementation, innovation, and communication essential for effective negotiation, influence, and decision-making. The goal is to understand how product and people transformation can drive tech disruptions. Key learnings include strategies for companies to tackle technological disruptions and ways to structure business units for steady improvements in existing operations while pursuing breakthrough innovations.

Biography

*Semen Arslan* manages diverse and complex B2B and B2C product portfolios, including mobile and web apps, APIs, backend, and cloud-based microservices worldwide. She ensures seamless operations and maximizes customer value while driving operational efficiency, scaling agile governance models, modernizing legacy systems, and developing engineering and product metric systems. Semen combines product strategy with team performance, harmonizing vision and execution. She is customer-focused, data-driven, and risk-aware in decision-making. Leading and empowering product teams of 6 to 25 members, she effectively communicates with both technical and executive audiences. Her credentials include certifications in Strategy Implementation, SAFe, and Management 3.0, along with an award in Agile and Digital Transformation. Passionate about disruptive innovations, scaling agile frameworks, and continuous learning, Semen is dedicated to creating impactful products and teams.

Stategy Session

  • Strategy with Product → Product manager way to make the strategy
  • Is expected more people involded in strategy
  • Strategy Be Ready for anything that comes
  • Time do execution
  • Scale at the portfolio level

Pessoa da AMEX

Every person of team needs to have sucess metrics

Agile Roundtable

Jan: A customer should not ask a feature

Hans: History, When i started, No education at all, Even inside the IBM

What will happen with the education .. in general… in consequence of GenAI.

Jan: Professor, but I don’t teach. Stupid way to teach My children, If the lecture if good, they get back If not, they go to youtube, find MIT professor

Wolf: -Education .. Academic Pack into a Degree.

Jan:

  • Model and Framework easy of internalize
  • Less putting frameworks… Learning to learn..

GOAL → Make Better Opportunity → ISMPA - Efficiency → Score

JAN: One people with agents.. do work of 10 people Reducing Coordination cost..

Pekka

Enhancing Agile Performance with AI Agents https://docs.google.com/forms/d/e/1FAIpQLSfsaS_puYK4ylRG_V1P-bDXIoPJxAb8FlpJQ7vsK4hXo7cqtw/viewform

Wednesday, 12 June 2024

“Data as a Product – Accelerating Data & Analytics at Volvo Cars” by Niclas Nygren (Volvo Cars)

“Data as a Product – Accelerating Data & Analytics at Volvo Cars” by Niclas Nygren (Volvo Cars)

  • Wednesday, June 12, 2024
  • 9:00 AM 10:00 AM

Abstract

Can data be a product? Will data governance slow you down? How do you get teams to use data & analytics every day?

Biography

*Niclas Nygren* is Head of Engineering Data Hub at Volvo Cars. In this role, he drives the implementation of the corporate data & analytics strategy in the Engineering area, in collaboration with other Data Hub leads in all business units across Volvo Cars. Data as a product, data governance and federated data ownership are key topics in this strategy. Niclas has extensive experience in working with vehicle data, analytics, connectivity and fleet management at Volvo Group and Volvo Cars.

“Efficient Product Management with Product Operations” by Bogdan Moroz (Observis & LUT University)

“Efficient Product Management with Product Operations” by Bogdan Moroz (Observis & LUT University)
  • Wednesday, June 12, 2024
  • 10:00 AM 10:30 AM

Abstract

In growing organizations, Product Managers are increasingly overwhelmed by the demands of numerous customers, features, products, and data, leaving little time for strategic development. The balance between essential tasks and administrative burdens often prevents them from focusing on creating sustainable value. Solutions like Product Owners, Associate Product Managers, and Product Operations have been proposed to redistribute responsibilities. Despite some resistance to these roles, Product Ops professionals argue they are essential for efficient company growth, not merely assistants. This presentation will highlight findings from a grounded theory study on Product Ops, detailing their responsibilities, success factors, challenges, and variations in implementation. It aims to spark a discussion on how Product Operations can ease the workload of Product Managers and enhance organizational efficiency.

Biography

*Bogdan Moroz* is a lead developer at a Finnish software company Observis and a doctoral researcher at LUT University. In his doctoral research, he is focused on the discipline of Product Operations, tooling and methodologies for effective product management, product-led growth, and operation at scale.

“Let value drive your planning with Value First” with Fredrik Wendt & Mattias Wahlberg (ProAgile AB)

“Let value drive your planning with Value First” with Fredrik Wendt & Mattias Wahlberg (ProAgile AB)
  • Wednesday, June 12, 2024
  • 10:00 AM 12:30 PM

Annotation

Let’s make sure that the value guides our actions!

But wait, which value are we talking about? And how do we know when the value has been achieved or created - when is it time to stop investing?

That’s where the Value First technique comes in. We’ll use it to measure and quantify specific values in your product or service. We’ll also visualize the different levels of value that we are happy with, take a look at the current situation and goals, and see how all the values are connected.

“Bringing Choice & Freedom in the Temporary Staffing Industry” by Sailendra Kumar (Indeed)

“Bringing Choice & Freedom in the Temporary Staffing Industry” by Sailendra Kumar (Indeed)
  • Wednesday, June 12, 2024
  • 10:30 AM 11:00 AM

Synopsis

IndeedFlex.com is a marketplace for flexible staffing connecting workers and employers in the ecosystem. Flexible staffing industry has never been transparent and good to workers. There has been utter disregard to choice, transparency and flexibility of the people looking for flexible jobs. Industries equally are frustrated with the middlemen ( agencies ) who make both employers and workers dependent on each other over 100+ years. With technology driven products, Indeed Flex is in its path to disrupt the ecosystem by using data, AI and feedback loops to build better transparency for both employers and workers making the middleman align to the benefit of the ecosystem.Indeed Flex has operations in US and the UK and has been compared with the likes on Netflix and Amazon in bringing disruption in the ecosystem in few years. By means of this presentation I want the Product community to know this hidden area of HR tech and how are we pioneering this revolution through technology.

Biography

Sailendra Kumar is a Senior Director of Product Management at Indeed. He leads products at Indeed Flex, a marketplace for temporary jobs . Sailendra has an experience of 15+ years in product development & management at companies like Philips, Siemens , Makemytrip.com & Indeed.com , across global leadership roles in India and Europe .

“The End of the Product Manager?” with Haragopal Mangipudi (guNaka & ISPMA)

“The End of the Product Manager?” with Haragopal Mangipudi (guNaka & ISPMA)

  • Wednesday, June 12, 2024

  • 11:30 AM 12:30 PM

  • Posted In: Panel

  • Tagged: SPM Summit

“Digital Product Management in the Age of Generative AI” by Pekka Abrahamsson (Tampere University)

“Digital Product Management in the Age of Generative AI” by Pekka Abrahamsson (Tampere University)

MyNotes:

  • Fez uma sessão interativa, onde as pessoas falavam qual agente elas queria ver
  • AI Multiagentes para priorizar user stories
  • This is the skill, dominate it
  • GenAI mixture Pyton and C code… who did this in our organization?

“MAYA rules for product management”with Haragopal Mangipudi (guNaka & ISPMA)

“MAYA rules for product management”with Haragopal Mangipudi (guNaka & ISPMA)

The MAYA Principle

Loewy’s secret was essential to design for the future – but delivering the future gradually. He designed his famous logos, some of the most recognizable cars of the 40s, 50s, and 60s, refrigerators, and locomotives for his users’ present needs and skills while pushing the boundaries of design and technology beyond his users’ expectations. He called this approach the MAYA principle. Maya is an abbreviation for “Most Advanced. Yet Acceptable.” which means that Loewy sought to give his users the most advanced design, but not more advanced than what they were able to accept and embrace

Learn to design for the future, while balancing your design with your users’ present stage of skills and mindset. This is called the MAYA Principle and it’s the secret behind the industrial design of the Coca-Cola bottle, Shell Oil logo, and the Greyhound logo.

ref: https://www.interaction-design.org/literature/article/design-for-the-future-but-balance-it-with-your-users-present

Back to All Events

“AI and ML for software product management: A framework for emerging challenges” with Julia Jönmark and Hanna Söderström (masters thesis)

“Understanding Customer Value: How to identify customer value in existing features, products, or systems to inform future decision-making” with Lukas Thim and Felix Holmesten

“A decade of preparations followed by a moment of truth — A product manage’s perspective on the disruptive defense market” by Niklas Einvall (Saab)

“A decade of preparations followed by a moment of truth — A product manage’s perspective on the disruptive defense market” by Niklas Einvall (Saab)
  • Wednesday, June 12, 2024
  • 3:00 PM 3:30 PM

Abstract

The Russian invasion of Ukraine has set new ground rules for defense procurements. The market potential has reach new heights, but the increasing customer demands for rapid capability enhancements and faster delivery are challenging established players and creating opportunities for new entrants.

This situation requires a company like Saab to accelerate technology insertion and enhance production capabilities to fulfill customer needs.

One way of coping with the situation is to focus on digital transition to increase internal speed and customer value. An additional way is to develop a modularized architecture which gives us the advantage to stay in the front seat of our business.

This presentation will take you through a product managers pain points of having adherence to customers’ requirements and in parallel see the necessity of shaping commercial products.

Biography

Niklas Einvall isDeputy Head of Design, Surveillance at Saab AB. Niklas is an experienced leader within product development. He started at Saab as a systems engineer within microwave and antenna development.

After a number of management positions within product development, in 2019 he got the position as head of Product Management for Fighter Radar. When Business area Surveillance launched a central design organization in 2023 Niklas got appointed as Deputy Head of Design which is his current position.

During the last five years Niklas has worked with product management in a new perspective, trying to find ways to manage products more effective in a business context of high degree of custom made products.

“From Research to Product - And Back Again: The Case of the eknows Software Analysis Platform” with Rudolf Ramler

Software Competence Center Hagenberg → CH

“From Research to Product - And Back Again: The Case of the eknows Software Analysis Platform” with Rudolf Ramler
  • Wednesday, June 12, 2024
  • 4:00 PM 4:15 PM

Abstract

Research in reverse engineering and software analysis has been an active research direction at the Software Competence Center Hagenberg for many years. At SCCH, we have conducted several research projects with industry to address a range of practical needs, such as recovering critical domain knowledge from legacy code, generating documentation for large heterogeneous software systems, or supporting technology migration and evolution. These projects led to the development of a multi-language software platform (eknows) for building reverse engineering tools and documentation generators. The spin-off company Sysparency was founded to promote further industrial applications. This case illustrates the path from research to the development of a product and new services. While initially inspired by a research idea, each step forward was driven by industry needs and executed in close collaboration with practitioners. Key lesson: Research travels both ways!

Biography

Rudolf Ramler is a research manager at the Software Competence Center Hagenberg (SCCH), Austria. His mission and passion are to support industry in transforming research results into successful practical solutions. He has more than 20 years of experience in applied research in software engineering, with a focus on software quality assurance and testing.

Startup Roundtable: The Frontier of Startups and Product Management

  • 8:30 - 9:00 Welcome, ice breaker, networking
  • 9:00 - 9:30 : Mobility xLab. Speaker: Sanna Moore, Lindholmen Science Park. Titel: A story of how to accelerate startup corporate collaboration for the future of mobility
  • 9:30 - 10:00 : Academic 1
  • 10:00 - 10:45 : AI Enhanced Mobility. Speaker: Yuri Tarakanov från Viscando. Title: 3D sensing and AI based service for safer, smarter, and more efficient goods handling at terminals
  • 10:45 - 11:00 Coffee break
  • 11:00 - 11:30 : Fredrik (Version Lens), GenAI and learnings from building an AI-first startup, targeted at product managers
  • 11:30 - 12:00 : Academic 2
  • 12:00 - 13:30 Lunch break
  • 13:30 - 14:15 Panel discussion
  • Panel discussion covering the following survey questions:
  • 14:15 - 14:30 Coffee break
  • 14:30 - 15:00 Steve Stevens’ motivational talk on student startups
  • 15:00 - 16:00 Student startups pitch competition
  • 16:00 - 17:00 Award ceremony (networking)
  • 17:00: Closing

SPM Summit Reception at Lindholmen Science Park

  • Time & Place: 17:30—19:00, Room Pascal

Software Center Reporting Workshop

In Software Center, companies and universities work together to accelerate the adoption of novel approaches to software engineering. The reporting workshop takes place twice a year, in June and December. This one day event aims at sharing results from research and cooperation within Software Center. The agenda ranges from keynote presentations to in-depth sessions for themes and projects. The cooperation between academia and companies in Software Center creates the software engineering success stories that industry needs.

Workshop Agenda

09.30 – 10.00 Registration and coffee

10:00 – 10:15 Opening with Jan Bosch

10:15 – 10:45 Keynote presentation with Jen Skrabak

10:45 – 11:15 Community updates in parallel:

  • Magnus Timmerby, Tetra Pak
  • Miroslaw Staron, University of Gothenburg
  • Jan Carlson, Mälardalen University
  • Kristian Sandahl, Linköping university
  • Helena Holmström Olsson, Malmö University
  • Mikael Sjödin, Mälardalen University

11:15 – 12:15 Poster & Mingle session

12:15 – 13:00 Lunch break (lunch at own expense)

13:00 – 13.30 Industrial keynote presentation with Jonn Lantz (Complete system architecture & integration, Volvo Group)

13.30 – 13.35 Introduction to the Competence Center community with Malin Rosqvist

13.35 – 13.45 Up-dates from CoDig, the Continuous Digitalization competence center with Mikael Sjödin (Mälardalen University)

13.45 – 14.15 Software Competence Center Hagenberg – An Introduction with Rudolf Ramler (Research Manager at SCCH)

14:15 – 16.00 Up-dates from Software Center projects – parallel tracks (incl coffee break):

16.00 Panel discussion

16.30 – 17:00 Plans, reflections & closing with Jan Bosch

Industrial keynote presentation Complete system architecture & integration, Volvo Group - Jonn Lantz

Volvo VTT Missing platform shift Software Defined Car GenAI: Image, One Shoot, Code, Interated. Comparrission, Truck is a CAT .. nobody understand it GenAI: Cannot generate cats .. don’t get it. Change in one shoot→ Not that good Tesla → Obtaining value from HW not SW Fewer customization, less variants, car. Own car, you clean for free (vs Shared) Tesla model → buy a car, generate data, we use that data to improve the product, and you buy on us next time. If software has bugs… breaks the cycle. 3 Layers →

3 → Autonomous 2 → Smart → Cabin, connection (C++) 1 → Skate → Base Vehicles (C Language)

Pace of changed.. Google Failed in making their own car on base vehicles..

Do you really know how to create a better beast?

Learnings . Corp IT vs IT Organizations Concepts - harmonized worldwide, Europe may considered IT as part of the product.

Keywords withing the text: GenAI, … Sandbox → Ideas or PM worth sharing

International Conference on Digital Product Management

“Towards Business Agility 2.0” by Helena Holmström Olsson and Jan Bosch

“Towards Business Agility 2.0” by Helena Holmström Olsson and Jan Bosch

“Understanding DevOps Critical Success Factors: A Thematic Analysis” by Nasreen Azad, Sami Hyrynsalmi and Kari Smolander

Back to All Events

“Software Platform Product Management in Corporate IT” by Vitor Serra Mori and Hans-Bernd Kittlaus

“Software Platform Product Management in Corporate IT” by Vitor Serra Mori and Hans-Bernd Kittlaus

“Balancing Software Development Methodology for Sustainability from a Strategic Perspective” by Wolfram Pietsch

“Balancing Software Development Methodology for Sustainability from a Strategic Perspective” by Wolfram Pietsch

“Micro-Credentials Ecosystem: Dynamic Capabilities Do Matter” by Yevgen Bogodistov, Petar Despotovic and Lyubov Stafyeyeva

“From Compliance Risk to Business Model - Cloud Sovereignty as a Door Opener for the EU Market” by Philipp Hofer and Georg Herzwurm

“Scaling Digital Product Management in Startups and SMEs” by Raphael Kolawole Oluwasanmi

“Scaling Digital Product Management in Startups and SMEs” by Raphael Kolawole Oluwasanmi

Digital Product Passports and Demonstrators for Traceability

Date: 12 June 2024

Time: 13:00 – 17:00

Venue: Chalmers, Kuggen room 342, Lindholmsplatsen 1, 417 56 Göteborg

Registration: https://comm.ri.se/b/v?event=2253&ucrc=33E0E78F0C

Welcome to Trace4Value’s open project meeting!

You can participate online or meet us in person at Lindholmen Conference Center in Göteborg.

The meeting is part of the international conference Digital Product Management Week, June 10 – 14 at Lindholmen Science Park, Gothenburg

https://digitalproductmanagementweek.org/

Find the way

13.00: Introduction: Malin Rosqvist, project manager Trace4Value

13.10: Digital product passport for textile: Jenny Wärn, TrusTrace och Linn Lindfred, Circularista

13.40: CIRPASS 2 – Development of Digital Product Passports on European level: Sophie Charpentier, Chalmers Industriteknik

14.00: Demonstrators of digital product passports in Finland: Heikki Aura, Sitra and Pirkka Frosti, IOXIO

14.30: Digital twins in circular value networks: Karin Wannerberg, Ragn-Sells

14.45: Coffee break and a closer look at the demos:

GS1 Digital Product Passports

Digital Product Passport Demo kit

KEEP Electronics

Marimekko

Kappahl

IOXIO Steel rolls

IOXIO Battery

15.15: Ontologies for Digital Product Passports – and overview of the OntoDecide project: Mikael Lindecrantz, Ragn-Sells

15.25: Digital product passport for furniture: Daniel Björkman and Niklas Malmros, Sigma Technology

15.50: Mass consumption of DPP data – demo of a procurement perspective: David Almroth, GS1 Sweden

16.00 Smart Pass: Hanna Persson**,** Chalmers Industriteknik

16.10: Unity4Water and Circularity for nutritions and food production: Monica Odlare, Mälardalen University

16.25: Up-dates and relevant calls for traceability and DPP: Anton Hasselgren, Vinnova

16.45: Discussion & Next steps

17.00: Summary and end of meeting: Malin Rosqvist

17.30: Mingle with participants at the Digital Product Management Week, at Lindholmen Conference Center

About Trust4Value: Various system transformation projects to support the transition to climate-neutral and circular production. Including ‘Keep’, ‘Transforming textile industry standards’ and ‘Trust4Value’.

Summer School on Digital Product Management

[Summer School on Digital Product Management

Monday, June 10, 2024

  • 12.00 – 13.00 —Welcome and Lunch together - getting to know each other and discussion about the goals of the Summer School
  • 13.00 – 14.00 — “How software products shape intangible economy via their disruptive power” (Krzysztof Wnuk)
  • 14.00 – 15.00— Product Vision and Product Definition (TBD)
  • 15.00 – 15.30 — Coffee Break
  • 15.30 – 16.30 — “What is a good product strategy” (Hans-Bernd Kittlaus, ISPMA & InnoTivum)
  • 17.30 – 19.00 — Welcome Reception at Radisson
  • 19.00 – 22.00 —Dinner and Discussion about Your Product definition and product vision

Tuesday, June 11, 2024

  • 09.00 – 10.00 — Keynote by Luka Crnkovis Friis (King)
  • 10.00 – 11.00 — Value proposition, customer and internal business perspective (Krzysztof Wnuk)
  • 11.30 – 12.30 — Functional Scope, Quality Scope, Externalities and Network Effects (Krzysztof Wnuk)
  • 12-30 – 13.30 — Lunch
  • 13-30 – 15.00 — Working on your value proposition and on your functional and quality scope (what are the main features of your product and main quality aspects)
  • 15.00 – 15.30 — Coffee Break
  • 15.30 – 17.00 — Business Model Canvas - Putting it all together – presentation and individual work (Krzysztof Wnuk)

Wednesday, June 12, 2024

  • 09.00 – 10.00 — Keynote by Niklas Nygren (Volvo Cars)
  • 10.00 – 10.30 — “Efficient Product Management with Product Operations” (Bogdan Moroz, Observis & LUT University) and two short talks in this session
  • 11.00 – 11.30 — Coffee Break
  • 11.30 – 12.30 — Product Requirements Engineering
  • 12.30 – 13-30 — Lunch
  • 13.30 – 14.30 — Keynote by Pekka Abrahamsson
  • 14.30 – 15.30 — Data-driven requirements engineering, how to discover requirements based on data and trends, how to test your hypotheses (Krzysztof Wnuk)
  • 15.30 – 16.00 — Coffee Break
  • 16.00 – 17.00 — Invited talk by Pekka Abrahamsson - Software Startups
  • 19.00 — Dinner

Thursday, June 13, 2024

  • 09.00 – 10.00 — Keynote by Jan Skrabak
  • 10.00 – 10.30 — Coffee Break
  • 10.30 – 12.00 — Presentation in the Startup Roundtable
  • 12.00 – 13.00 — Lunch
  • 13.00 – 15.00 — Coaching with Steve Stevens (Founder PhD startup Europe)
  • 15.00 – 16.00 — Students join the pitch sessions (Steve Stevens also join)
  • 16.00 – 17.00 — Award Ceremony and Conclusion of the Summer School

What is Lindholmen Science Park ?

Place: Lindholmen Science Park

12 projetos que funcionam la, um é Sweden.AI

AI.Sweden

Spider on the web (Proxy.. crunch) No profit,, no sales.. shared .. No SLA Edge processed, space.. Hospitals.. exchange data without leakage

Graph View