Generative AI technologies will rapidly reach the Plateau of Productivity, impacting how product teams work. Chief product officers need to know which tasks will be replaced by this technology and which others will be augmented or informed by GenAI insights.
Key Findings
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Following the Peak of Inflated Expectations in 2024, generative AI (GenAI) technologies are rapidly slipping into the Trough of Disillusionment in 2025.
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GenAI technologies are largely seen as potential force multipliers for product team productivity, but the exact use cases and applications of such technology remain unclear.
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Product management tooling vendors, such as LogRocket, Pendo and Productboard, are rapidly integrating GenAI technologies into their products and services. This provides chief product officers (CPOs) with an expanded range of options to improve their teams’ efficiency and value delivery.
Recommendations
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Increase productivity by mandating that product teams adopt tools and tooling that use GenAI technology to automate mundane and repetitive tasks that are both low-effort and low-creativity. Examples of these activities include meeting summarization, collation of data from disparate data sources, and brainstorming or idea generation.
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Prioritize the expansion of GenAI technology into areas that are low-effort and high-creativity or high-effort and low-creativity to optimize product team time, thereby achieving more with less effort. Low-effort, high-creativity tasks might include user interface (UI) or user experience (UX) prototyping or drafting user stories and acceptance criteria. High-effort, low-creativity tasks might include user feedback reviews or feature request analysis.
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Optimize product team efforts on work that is both highly creative and high-effort by leveraging the market and customer knowledge that distinguishes product teams from other roles in the organization. Examples of this work include the creation of product strategy, customer and market research and interviews, and net new feature ideation to expand value into new spaces.
Strategic Planning Assumption
By 2028, 75% of product teams will be automating low-effort, low-creativity tasks using generative AI tools and technology, up from approximately 20% in 2025.