Hype Cycle for Emerging Technologies, 2025
Technology Acceptance Model (TAM)
The Technology Acceptance Model (TAM) is a widely used and influential theory in the field of information systems that explains how users come to accept and utilize new technologies. Developed by Fred Davis in 1989, TAM suggests that a user’s decision to adopt a new technology is determined by two primary factors: its perceived usefulness and its perceived ease of use. The ultimate goal of the model is to predict technology acceptance and diagnose potential design issues before a system is widely implemented.