Design
Digital Service Design Toolkit
Design thinking
Design thinking is a process for innovation and problem solving. There are five steps. The first is defining the problem and understanding its constraints. The second is observing people in real-life situations and empathizing with them. Third, throwing out hundreds of ideas — the more the better, the wilder the better. Fourth, prototyping: gathering whatever you can, whatever you can find, to mimic your solution, to test it and to refine it. And finally, implementation: ensuring that the solution you came up with is sustainable.
Assunto: Curated Collection: Design Thinking
Responder A: hbpmarketing@hbsp.harvard.edu
These design thinking course materials will change how students think about innovation
As everyone returns to in-person work, we’re reassessing how we get things done. Design thinking highlights creative brainstorming, team-based collaboration, and user-focused experimentation to build better products and services.
Cases from companies like Apple, IBM, and IDEO demonstrate the transformative power of placing empathy at the center of innovation efforts. We’ve curated materials to share the principles of design thinking in the classroom, organized by discipline.
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