Marketing Operations Primer for 2020
Ignition Guide to Building a Marketing Performance Dashboard
Gartner for Marketing Leaders 04 APRIL 2022
What’s New in Digital-First Enterprises Marketing organizations continue to undergo structural changes in the pandemic’s wake. This week’s research focuses on key digital and data team structure changes that organizations are prioritizing, in-housing trends and investments in centralized teams, such as digital centers of excellence.
RESEARCH Marketing Organization Charts Library This library features marketing organization charts from across various industries, structures and geographies. CMOs can use this resource to learn how their peers have set up their functions, digital marketing teams and reporting lines.
RESEARCH Ignition Guide to Conducting a Marketing Organization Restructure Marketing restructuring projects that are not co-created and clearly thought out often result in mass confusion, frustration and employee turnover. CMOs can use this guide to facilitate a marketing organization restructure process that delivers on key business goals and how work actually gets done.
RESEARCH Infographic: 9 Alternatives to Blowing Up Your Org Chart CMOs facing restructure decisions usually begin with their org charts. That is not a best practice. Instead, begin by clearly articulating your problem(s), then conduct a root cause analysis to help you pinpoint what needs to change. Your solutions may or may not include org chart changes.
BLOG The NEW Marketing Org Structure For 2022 If you’ve been around a while (and even if you haven’t) you know marketing org structures are like Slinkys – or jean styles, for my fellow Millennials aghast at watching low-rise denim regain popularity: we’re centralized, then we’re decentralized, then we’re centralized again.
BLOG Having an Org Structure Dilemma? Here are 3 Key Insights to Consider Some leaders are new to their role and have a new vision of what the team needs to look like. Others just want a shake-up to ensure they’re keeping up with the times.
Webinar Website Benchmarks Digital IQ 2022 20 APR 2022 Gartner shares key findings, methodology and ranking from the inaugural Digital IQ: Website Benchmarks 2022. The benchmark evaluates and ranks the website performance of over 1,200 B2C and B2B brands across six industries: consumer goods, financial services, healthcare, manufacturing & natural resources, retail and travel & hospitality. Gartner research experts will provide actionable insights to help CMOs drive desired consumer actions, support higher site engagement, build intuitive purchase paths, and foster meaningful data capture while remaining privacy-compliant. This session includes Q&A. Register Now
Webinar Hospitals and Health Systems Digital IQ 2022 18 MAY 2022 In this webinar, the analysts authoring the Digital IQ Index: Hospitals and Health Systems 2022 will share the key trends emerging from the study, which Hospitals and Health organizations excelled despite a difficult environment, and what they did to stand apart. The webinar provides CMOs with actionable insights to help brands make better strategic investments to improve their digital competence to drive awareness, engagement and commerce. This session includes Q&A. Register Now