2024 Strategic Roadmap for Becoming a Customer-Centric Organization

06 August 2024

Lack of unified and prioritized customer centricity and customer insight . Decisions rely heavily on anecdotal customer feedback , or rare and sporadic …But because of the lack of customer centricity across all business units…

By: Don ScheibenreifIlona HansenMelissa HilbertMichael McCuneMichael Chiu

Customer-Centric Culture Is More Than a Bumper Sticker

03 January 2023

Overview Key Findings Executive leaders struggle to bring customer centricity to life at an enterprise level when they put more emphasis on the vision for …Driving customer centricity isn’t about getting employees to care more — in fact our…

By: Leah Leachman