Online Tool: https://www.eshackathon.org/software/PRISMA2020.html
Possivel exemplo/referencia: A Systematic Review on AI in Marketing: Personalization of Advertising Campaigns and Impact on Customer Satisfaction
First Online: 14 June 2025
Artificial intelligence (AI) has emerged as a key driver of digital transformation in marketing, enabling brands to create highly personalized and data-driven advertising campaigns. However, despite the rapid adoption of AI technologies, there remains a need to better understand its impact on customer satisfaction and long-term consumer behavior. This study aims to provide a comprehensive review of the existing literature on AI-driven personalization in marketing campaigns, particularly focusing on how AI enhances customer segmentation and engagement. This systematic review was guided by the principles of PRISMA. In doing so, 36 studies were analyzed, and suggestions were made for future studies. The findings reveal that while AI has significantly improved the precision of targeting and content customization, gaps exist regarding the ethical implications of AI, such as concerns over data privacy, algorithmic transparency, and the potential reduction of human roles in marketing. Furthermore, while AI’s role in increasing immediate customer satisfaction is well-documented, its long-term effects on consumer trust and loyalty are still unclear. This review not only synthesizes the current empirical evidence on AI in marketing but also identifies critical gaps in the literature. These findings highlight the need for further research into responsible AI adoption, the ethical dimensions of AI marketing, and the sustainable use of AI technologies to foster deeper consumer relationships.
M. J. Page et al., “The PRISMA 2020 statement: An updated guideline for reporting systematic reviews”, Int. J. Surg., vol. 88, 2021.
PDF: https://drive.google.com/file/d/1dzDzOcNlyzO0rU_C4IUh5sgEZpgT8ZmS/view
[HTML] Preferred reporting items for systematic reviews and meta-analyses: the PRISMA statement
D Moher, A Liberati, J Tetzlaff, DG Altman… - International journal of …, 2010 - Elsevier
… reporting of systematic reviews and meta-analyses. We have focused on randomized trials,
but PRISMA can also be used as a basis for reporting systematic reviews … systematic reviews. …
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Preferred reporting items for systematic reviews and meta-analyses: the PRISMA statement
D Moher, A Liberati, J Tetzlaff, DG Altman - Bmj, 2009 - bmj.com
… In 1996, to address the suboptimal reporting of meta-analyses, an international group
developed a guidance called the QUOROM statement (QUality Of Reporting Of Meta-analyses) …
Salvar Citar Citado por 135457 Artigos relacionados Todas as 49 versões